Wednesday, March 17, 2010

The Wearing of the Green

At this time of year, many people are concerned with wearing green clothing. Of course, most are looking for something dyed green, preferably featuring shamrocks. Imagine for a moment, though, that all of those people were thinking about wearing "green," eco-friendly clothing. Do you have any idea what a difference that could make for all of us?




Don't feel bad if you're not sure what the difference might be. Most consumers aren't aware of the negative effects of the clothes we wear. People find it easy to understand that eating organic foods is healthier for us and better for our planet, but many are less convinced of the importance of organic clothing.

The US Census Bureau reported that in 2005, 93.3 million people planned to wear green for St Patrick's day. So let's imagine for a moment that 90 million people wear a tee shirt and jeans for the day. If all these people wore tee shirts and jeans made from organic cotton, that would have saved 90 million pounds of pesticides and insecticides.

The problem with those chemicals is that they don't just go away. They stay in the soil and leach into the ground water. As a recent article on Ecouterre pointed out, these chemicals are in the cottonseed oil used in our foods, and they're in the cotton seeds mixed into the feed for cattle. They're part of the cotton you wear on your skin, and skin is porous. So not only are you wearing those chemicals and absorbing them through your skin, but you may be drinking and eating them, too.

So this year take the wearing of the green to new heights. Don't just show your green for St. Patrick's Day, but show it every day by buying clothing that isn't just dyed green, but that is deeply green, from the production of the fabric to the creation of the final product. It may not be easy, but our health and our planet's health are worth fighting for. And don't the Irish like a good fight?

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